AI-powered Instagram sales CRM
Turn Instagram DMs into leads and sales.
PipelineDM uses AI to understand your Instagram conversations, identify buying intent, track leads, and surface the sales happening inside your DMs.
- Instagram Business account
- AI replies with human handoff
- No card required during early access
Dashboard
Here's what's happening with your Instagram DMs.
Conversations
248
16.4%
Messages
1,240
21.4%
Leads
42
12.1%
Revenue
$6,420
8.7%
Activity trend
AssistantAuto-reply is on · 13 replies sent · 2 conversations need you.
Active
- SS
Sarah Sharma
2mIs this available in medium?
- RV
Rahul Verma
8mDo you have this in black?
- PS
Priya Singh
14mWhat's the price for this?
AI Analysis
On new messagesCustomer is interested in the Red Linen Dress and is asking about size M availability.
Intent
Product inquiry
Product
Red Linen Dress Size M
Stage
Confidence
94%
Red Linen Dress
$49.00 • In Stock
From DM to revenue
AI understands your conversations. You close more sales.
- AI replies in your shop's voiceAnswers product, price, option and availability questions from your active catalog, including customer images.
- Find intent and leadsClassifies each conversation, surfaces product interest and keeps a real lead pipeline.
- Hand off when it mattersPayments, delivery, complaints, low-confidence answers and decisions stop for a human.
- You stay in controlPause a chat or the whole workspace, reply manually and resume only when you choose.
AI replies from your catalog
Grounded answers about products, prices, options and availability.
Lead and intent detection
Turn real Instagram conversations into an organized lead pipeline.
Human handoff
Sensitive or uncertain messages go to you instead of being guessed at.
Control and export
Pause per chat, reuse the latest AI draft, export or delete your data.
A better way to manage Instagram DMs
Your Instagram inbox, with AI built in.
See buying intent, understand every customer, and know which conversations are turning into opportunities.
- See buying intent at a glance
- Track leads automatically
- Take over with the latest AI draft
- Manage everything in one place
Inbox All your Instagram conversations with AI insights.
Instagram connected
All
24
Awaiting reply
9
Sarah Sharma
2mIs this available in medium?
Awaiting replyRahul Verma
8mDo you have this in black?
AI pausedPriya Singh
14mWhat's the price for this?
Needs youAnkit Kumar
22mCan you share more photos?
Awaiting replyNeha Patel
1hI want to place an order
Needs you
Sarah Sharma
@sarah123
2:14 PM
2:16 PM
2:17 PM
Type a message…
AI Analysis
Conversation summary
Customer is interested in the Red Linen Dress. They asked about size availability and price. The assistant can answer from the active catalog and flag the conversation as a lead.
Intent
Product Inquiry
95%
confidence
Product
Red Linen Dress
90%
confidence
Lead
Product inquiry
Review the lead and confirm a sale from the Leads page.
Latest AI draftAI
“Yes, the red linen dress is available in medium. It comes in XS, S, M and L.”
Use draftBuilt for Instagram-first businesses
Built for businesses that sell in DMs
D2C brands
Answer product questions and turn buyer interest into measurable leads.
Creators with products
Handle fan product questions without losing your personal tone.
Boutiques & makers
Keep prices, options and availability consistent in every reply.
Small Instagram shops
See which conversations need a person and which are ready to buy.
Simple, transparent pricing
Choose the plan that fits your business.
Pro
For growing Instagram shops
$29/month
Monthly price
- 1 Instagram Business account
- 500 AI conversations / month
- Up to 200 detected leads / month
- AI replies with human handoff
- Product catalog and image-aware replies
- Lead pipeline and confirmed revenue
- Export or delete your data
- Email support
Business
For high-volume shops
$79/month
Monthly price
- 1 Instagram Business account
- 3,000 AI conversations / month
- Up to 1,000 detected leads / month
- Everything in Pro
- Higher AI usage for busy inboxes
- Email support
Common questions
Frequently asked questions
Yes. PipelineDM connects to an Instagram Business account so it can read conversations, answer product questions and detect leads.
Prices are in USD, excluding taxes. AI conversations count each inbound message the assistant processes, including handoffs. The limits above are planned monthly caps, not unlimited usage. Billing and automated enforcement are not live yet; early access is no-card and we will confirm a plan before charging.
Turn Instagram DMs into leads and sales.
Connect your Instagram Business account and see what's really happening inside your conversations.